Tour of the factories in Motor Valley

Welcome to the beating heart of Italian automotive and motorcycle excellence: Motor Valley. This extraordinary area of Emilia Romagna, stretching along the Via Emilia between Modena and Bologna, is home to a heritage that is unique in the world, where passion, tradition and innovation come together to give life to some of the most prestigious brands in the motor industry. Here we offer you an unmissable tour that will take you to the factories where true masterpieces on four and two wheels are created, allowing you to discover the secrets of production, admire historical collections and breathe in the atmosphere that has made this land the world capital of motors. An unforgettable experience for enthusiasts and curious visitors alike.

Ferrari

To speak of Ferrari is to evoke a legend that has spanned generations. Founded in 1947 by Enzo Ferrari, it has transformed the automobile into a legend through historic victories, breathtaking performance and a design that has redefined automotive aesthetics. Each car embodies Italian engineering perfection, a testament to a unique culture of craftsmanship that blends tradition, excellent materials and cutting-edge technical solutions into a symbol of global status. The red heart of the Prancing Horse beats in Modena, home to the Enzo Ferrari Museum, and in Maranello, where the Ferrari Museum is located next to the factory. In the latter, in addition to taking a unique and engaging journey through the cars that built the Ferrari legend, you can try a long series of incredible experiences, such as climbing aboard semi-professional Formula 1 simulators or improvising as a mechanic for a classic pit stop.

Maserati

Maserati is one of the most fascinating, traditional and successful car manufacturers. Founded in 1914 as a mechanical workshop, since 1926 it has been producing cars that are instantly recognisable for their exceptional personality. Thanks to their sophisticated design, technology and innate exclusivity, Maserati cars satisfy the most demanding and refined tastes, and have always been a benchmark in the international automotive scene. The historic factory in Viale Ciro Menotti in Modena is a magical place that combines the brand’s “Made in Italy” DNA and heritage with an unstoppable drive towards the future and innovation. Guided tours of the factory and showroom allow visitors to discover how a Maserati car is born and how sportiness and elegance come together to create one of the most fascinating cars in the global automotive industry. Various types of itineraries are offered throughout the year, varying according to the company’s needs.

Lamborghini

Perfection takes shape in Sant’Agata Bolognese (province of Bologna), Lamborghini’s stronghold. Founded in 1963 by Ferruccio Lamborghini, the company with the distinctive golden bull logo needs no introduction: it represents Italian excellence in the world of supercars. The brand is synonymous with bold design, extreme performance and technological innovation. Its cars, characterised by aggressive lines and powerful engines, embody the most exclusive and sought-after sporting luxury. In addition to visiting the Automobili Lamborghini Museum, where the iconic models that have made the brand’s history are on display (from the first visionary creations such as the Miura and Countach, through to the most recent supercars such as the Huracán Performante, to the first Lamborghinis with hybrid technology, the Sian and Countach LPI 800-4), you can take part in guided tours of the production plant to discover how Lamborghini Manufacturing works up close.

Ducati

In Bologna, mentioning Ducati is like talking about a member of the family. After all, this beloved company has been based in the city since 1926. A symbol of Italian motorcycle excellence, it produces sports bikes equipped with desmodromic engines, innovative design and cutting-edge technology. The red two-wheeler is an icon of passion and performance that has written unforgettable pages on circuits and roads around the world. For years, the historic Borgo Panigale factory has opened its doors to motorcyclists and enthusiasts. Guided tours of the factory allow visitors to walk among the production lines and observe how the motorcycles are built, step by step. In addition, there is the Ducati Museum, which traces the company’s more than 90 years of history, from its beginnings producing radio equipment, through its first engines for bicycles, to its current production.

Pagani

In San Cesario sul Panaro, a small town a few kilometres from Modena, Italian-Argentinian Horacio Pagani founded Pagani Automobili in 1998, a car manufacturer specialising in the production of top-of-the-range sports cars, among the most expensive in the world. His cars are much more than simple means of transport; they are true works of art on wheels that combine engineering innovation and advanced technology with high-quality Italian craftsmanship. Here, in addition to visiting the Horacio Pagani Museum, which houses an exclusive collection of limited editions that have made the brand’s history (from the first sketches to the latest Zonda and Huayra models), you can take part in guided tours of the Pagani Atelier to observe the meticulous production process up close.

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